What's Your Elevator Pitch?

"Don't get intimidated by this one. By elevator pitch I just mean... what are you excited about (personal or business)? What are you building or want to build? You know, the fun stuff in your life that you actually care about.
Every interaction we have is a chance to run a mini experiment and test out our ideas with others. It also makes conversations a ton more entertaining when the dreaded "So, what do you do?" question comes up."

It's not that I have ever dreaded this question. It's just that I have found it often hard to answer in a meaningful way without running risk of being instantly labeled. On the other side it's also very easy to answer, if you yourself put the label up.

Depending on the box I have been in, I have answered the question somewhat laconic like this:

• "I study psychology at the University of Tartu."
• "I'm currently unemployed."
• "I'm helping out a friend with doing search engine marketing."
• "I'm studying to be a web specialist at the Vocational Training Center of Tartu."
• "I work at a software company as a tester."

Did any of the answers excite you? If I try to summon memories of me answering the question of "what I do" with a bullet from the list above, I have always felt that this sounds like that's all I am. A student, a job seeker, a role. But that's not who I want to be.
Or is it that a role is something I don't want to be perceived as?
Or is it just, that I have not been truly passionate about any of these things?

Simon Sinek emphasizes, that passion is an emotion and therefore is dealt with by the limbic part of the brain.

"The part of the brain that controls our feelings has no capacity for language. It is this disconnection that makes putting our feelings into words so hard."

Sinek, Simon (2011-10-06). Start With Why: How Great Leaders Inspire Everyone To Take Action (p. 56). Penguin Books Ltd. Kindle Edition.

I started to think about "Why I am", about the emotional part of me, that is. It took me over two months of being on a heavy low-information diet combined with doing only things that were actually needed (taking care of and being with my son and significant other and going to work) to get a creative answer out of my head. By which I simply mean that I tried to put my brain on non-reactive mode.

The result? My elevator pitch, that goes something like this:

I discovered only recently, that I believe very strongly in the idea of learning to be happy with what you have today. So you can be happy with what you're going to have tomorrow.

For reasons yet unknown to me, I have always had the need to make the world a better place. So because of that, I want to realize this belief and help people with providing them skills and techniques to lead a happier life.

To sum up, I'm currently rebuilding myself and creating the platform form where to start fulfilling this idea.

So, what do you do?